Driving traffic and improving profitability starts with peeling back the layers of your data.
You have access to all the data you need to expand your customer base, improve guest retention, increase frequency, and grow your margins. The problem is that all your systems don’t talk to each other, and everyone is working in data silos.
Marketing Vitals is now Red onion
For many years, Marketing Vitals has represented our roots in the commitment to bringing true data insights to the restaurant industry. In the more recent years, our team has developed a large suite of analytics that expand into operations, finance, culinary, guest behavior, demographics, and team member performance.
Our transformation into Red Onion will be representative of these products and the layers of data in these business areas that we will continue to bring light to.
About Red Onion
Red Onion gives restaurant and hospitality leaders cutting-edge machine learning and analytics to improve the speed, agility, and confidence of their actions. Look beyond the numbers. It’s time to drive profitability with a new understanding of guest behavior.
What we do
There are so many variables that impact performance in the hospitality industry. So why have we always relied on comp sales, traffic, and check averages to determine the health of a brand? Or, even worse, believe a budget created six months ago takes into account what’s happening in your locations now. Red Onion’s machine learning aggregates all the variables impacting your business including transaction level POS data, loyalty, weather, marketing events, media spend, online ordering, and third-party delivery to create a predictable model. You will know in real time if your business is performing at, below, or above the model. You will be able to see how the informed decisions you make impact each data point.
You need to know your guests’ tolerance for price changes. If you don’t make the right pricing decisions you could leave money on the table or you could force your guest to trade down or leave you. Red Onion’s pricing elasticity tool shows you how to achieve your ratios based on how your customer interacts with your products at the location level. Understanding each guest’s behavior on a daily basis gives you the opportunity to address that behavior more quickly, so you can optimize profits and minimize lost guests.
Team Performance Optimization
With our team performance tool, you’ll know which team members’ efforts create higher ticket averages, optimize sales, and achieve higher customer satisfaction. You’ll also understand who needs more training and where opportunities are slipping out the door.
Customer Behavior Analysis
Red Onion’s Customer Behavior Analytics tools uncover the larger impact of your advertising and promotional efforts beyond sales and traffic. You will know which promotions attracted new customers, which increased frequency from existing customers, and which changed the behavior of your loyal customers. With Red Onion’s insights, you’ll immediately understand what’s resonating with your guests so you can improve your performance next day, not next quarter.
Intuitive data visualization
By aggregating data from a multitude of sources daily, Red Onion ensures you have the most up-to-date and comprehensive information at your fingertips. But the true innovation of Red Onion lies in its ability to transform this raw, complex data into intuitive and easily understandable visualizations. Everyone in the organization will have access to the same data with visualization tools that are easy to understand. These visualizations distill the essence of the data, bringing to light patterns, trends, and insights that would otherwise be buried in the numbers. Analysts can spend their time helping the brand instead of running reports and filtering the information. Now you can make informed decisions faster and with confidence see the impact.
Contact Red Onion
With our AI-driven learning and predictive insights, you’ll know what your guests are doing almost before they do. Even better, you’ll understand why. The restaurant and hospitality business is hard enough. Connect with Red Onion and start making business decisions that are easier, quicker, and drive your topline revenue.