Driving traffic and improving profitability starts with peeling back the layers of your data.

As a marketing partner for several restaurant brands, we’ve found traditional metrics like sales and traffic often fall short in truly assessing a brand’s health and marketing performance. That’s where Red Onion has been a game-changer. This powerful tool allows us to delve deeper, moving beyond the traditional metrics to now understand changes in guest behavior and its impact on profitability. With Red Onion, we swiftly identify problems and opportunities, making our decision-making process more efficient and effective. I wholeheartedly recommend Red Onion to any business looking to gain a true understanding of their brand health and make informed decisions for their growth.

Onboarding with Red Onion was really simple and low-effort. As an IT Director, integrations tend to give me heartburn. However, the promises made by the Red Onion team were true: onboarding is painless, especially with Toast POS. I recall total effort on my team’s part was providing some location-specific IDs from Toast, and helping to categorize some menu items and other elements using a drag-and-drop interface. Literally a few hours total. We had live data in a week, and the organization seems to be getting some pretty good insights out of it.  

Would Recommend.

Red Onion is the dynamic business intelligence tool that we had been seeking. They shed timely light on information. The data has always been there, but the time and cost to extract solutions beyond traditional reporting has been prohibitive. Armed with this data and in concert with the intuitive nature of the tool, we are making profit driven decisions at all levels of the company – from Marketing and Finance, to Operations and Human Resources.

The pricing feature in Red Onion has helped us to understand how much, where and on what items we are able to take price. Our goal is always to minimize any adverse impact to our fans when adjusting price – and the Red Onion tool has helped us to do just that – while simultaneously allowing us to maximize the opportunity.

Red Onion’s Price Elasticity tool allows businesses to make informed and measured pricing decisions based on their individual level of risk. Red Onion affords businesses the opportunity to go to market with confidence knowing that their pricing decisions were made on the foundation of data.

Red Onion’s Menu Analysis tool is second to none. It has helped our company truly understand our guest’s preferences and allowed us to better plan and execute our menu strategy. We have seen a boost in sales and more importantly franchisee profitability by optimizing our menu layout as a result.

At Polly’s Pies, fostering server engagement and cultivating a fun work environment are paramount. With the Contests Module within Red Onion, we effortlessly achieve just that! This invaluable tool handles contest results and winner management, sparing us the hassle. We appreciate being able to use rate of sale to measure contest results, ensuring fairness amidst fluctuating schedules. Thanks to IncentivizeMe.com, servers can track their own progress in contests, eliminating the need for constant managerial updates. This efficiency grants us precious time to manage our restaurants!

Red Onion is the most powerful tool I have ever worked with for understanding the behavior and performance of our business, our coworkers and our guests.

Having data and insights about our guests’ purchase behavior makes it so much easier to evaluate campaign performance, menu improvements, and the brand actions that really drive repeat and frequent visits. Red Onion gives us those insights quickly and comprehensively to help us make the very best decisions. We no longer need to guess how things work – now we know.

To go from what you think your guests are saying and what they talk about in print, to the truth that is only found in their transactions, is pretty sobering. It becomes immediately obvious that the only honest way a guest can talk about our brand is how they buy our food. The data doesn’t lie. Those hidden brand truths are only found within years of transaction history. Data we were sitting on for decades.

It really makes we wonder how many uninformed guesses we made on marketing spend and brand direction impacting operational results. To now embrace this information is to be respectful of what is truly happening at every location thru the eyes and wallets of our guests.

The data we can now access through Red Onion has fundamentally changed the way we market. The visualization of promotional data in Red Onion makes it possible for us to understand not only sales and redemption, but the total value of certain types of transactions and how they impact visit frequency.

We have completely changed up our media buys and product promotions based on performance insights from the previous year. We’re going to get more impact for our dollars because we can refocus our spending saving thousands of dollars on promotions that didn’t drive increased sales. The Red Onion platform is an incredible value by segmenting guests into smaller targeted groups for relevant messaging, rather than pushing out blanket messaging to the masses. Relevancy increases redemption and that drives more profitable sales.

Partnering with Red Onion has been a game-changer for our marketing strategies. Red Onion has provided us with an advanced analytics platform that gives us access to comprehensive data insights and predictive analytics.  We can now forecast future trends, anticipate consumer demands, and gain deep insights into consumer behavior, trends and preferences in real-time. Having this ability has been invaluable in planning our promotions and adjusting our tactics proactively, rather than reactively. These tasks can now be completed in minutes with greater accuracy and efficiency.